On Trend: The Business of Forecasting the Future by 
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, & Grow an Incredible Brand by 
Design Thinking: Integrating Innovation, Customer Experience, & Brand Value by 
Principles of Marketing for a Digital Age by 
Art & Business: Perspectives on Art-Based Management by 
Don't Buy This Book: Entrepreneurship for Creative People by 
Business Strategies for Sustainability by Search for books and other library materials in the Library Catalog. If you have trouble finding an item, ask the Library staff for help. For eBooks, see:
Many eBooks are also in the Library Catalog; for help with access, see the GIF below (clickable) or written directions.
The following areas are recommended for Business students:
HB Economic Theory, Price, Income, Entrepreneurship, Demographics
HC Economics History, Sustainability
HD Industry, Management, Risk Management, Teamwork, Economic Growth, Labor Market
HF Commerce, Business Ethics, Marketing, Business Mathematics, Business Communication, Advertising
HG Finance, Banking, Credit, Investment, Insurance
HJ Taxation, Government Spending, Local Finance
N8350 Art as a Profession
N8600s Economics of Art
