Personas represent the audience for products, spatial layouts, websites, and more. They model the major users of the end product and are useful for determining user behaviors. Creating personas requires user research and web analytics and includes the following steps:
When creating data visualizations, over half of your time will be devoted to cleaning your data and transforming it into the visual. It is crucial that your spreadsheet conforms to the following:
For more tips, see the Data Visualization guide from the University of Texas Libraries.
|Define the purpose/vision for the site/product||
|Describe the user||
All persona information on this page (plus more) from usability.gov.